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Can Packaging Circularity Move from Ambition to Scale?

 

FMCG brands are pushing ahead with recycled content, lighter packaging and stronger sustainability targets. But what needs to change across the value chain to make that progress work at scale?

 
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Podcast
 
October 7 2026
 
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On the latest Sustainability Café, Bipin Udekar, Head of Sustainability, Marico Ltd., shares his perspective on:

• Marico's Packaging Circularity Score and how it guides packaging decisions
• Why quality and consistency remain critical for recycled materials
• The case for simpler, mono-material packaging
• How certification and traceability can build consumer confidence
• Why ambitious targets can drive investment across the recycling industry

????️ Recorded at the Bharat Recycling Show and Plastic Recycling Show India. Watch the full episode on YouTube.