As part of its corporate sustainability strategy, Zain KSA has signed a strategic partnership with the non-profit organisation Ertiqa to roll out the second phase of its e-waste management and recycling campaign. Through this partnership, Zain KSA and Ertiqa aim to boost investment in the electronic waste management industry by recycling over 5,000 electronic devices. This initiative targets reduced carbon emissions and increased economic efficiency, aligning with the Saudi Vision 2030’s goals and the Saudi Green Initiative, according to the press statement. 

Commenting on this collaboration, VP of Corporate Communications at Zain KSA, Eman Abdullah Al-Saidi, said: “At Zain KSA, our strategy focuses on reducing our carbon footprint by implementing global best practices. This supports national efforts to achieve nationwide sustainability and aligns with Saudi Vision 2030, which aims to cut carbon emissions by over 278 million tonnes annually by 2030 and reach zero emissions by 2060. Through our strategic partnership with Ertiqa, we aim to promote the recycling of electronic devices by reconditioning and redistributing them to organizations for reuse. This initiative supports the circular economy and raises environmental awareness, fostering a culture of sustainability and resource conservation. It reflects our commitment to contributing to national sustainability efforts and aligns with our participation in initiatives supporting the United Nations’ Sustainable Development Goals (SDGs).” Zain KSA recently launched the zero-carbon 5G network at The Red Sea.