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Northladder partners with leading electronics retailers to enhance trade in programmes across UAE

The platform provides multiple benefits by improving affordability, keeping the devices in circulation and thus reducing e-waste and promoting sustainability in line with UAE’s vision for a circular economy, says company.


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WEEE
 
October 19 2021
 
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NorthLadder, a UAE-based second-hand online marketplace for electronics has recently announced long-term partnerships with key retailers across the UAE including select Carrefour and Lulu Hypermarkets and electronic retailers including EMAX, Jumbo Electronics, Ecity, MDS, Istyle, Samsung Brand Shops operated by Jacky’s Retail LLC and Harman House, to support the rising number of people trading in their devices.

Reports in the UAE suggest trade in volumes across leading electronics retailers have quadrupled. To support this surge, NorthLadder said it has partnered with leading retailers to offer its innovative technology, trusted network and secure auction platform. To facilitate the trade in process, the company has launched white labelled apps for each retailer. Through the apps, consumers will be encouraged to explore and purchase device upgrades.

“Currently, only 1-2% of devices are traded in the UAE, compared to around 25% in the USA. By streamlining the trade in process and giving the best value to customers, we strive to increase the adoption of trade in and device upgrade programmes in the UAE. The platform provides multiple benefits by improving affordability of devices, keeping the devices in circulation and thus reducing e-waste and promoting sustainability in line with UAE’s vision for a circular economy,” said Mihin Shah, CRO at NorthLadder.

According to the statement, the platform is auction-driven, on average offering the end consumer with upto 60% more value for their secondhand device compared to other trade-in programmes in the UAE. In addition, using NorthLadder’s tech-driven platform also benefits the retailer by encouraging consumers to upgrade or make new device sales.

The process is relatively simple, and all customers must do is bring in their old device to the retailer. After an assessment, they receive an instant value for the device. Once the transaction is complete, the customer receives a voucher to purchase not just another mobile device, but anything available at the retail partner’s outlet.

“Trade-in programs for consumer electronics are fairly nascent in this region compared to more matured European markets, with a huge potential to grow. We are partnering with NorthLadder to enable our customers to have a smooth and seamless trade-in experience at our stores. The partnership comes at a time when consumers are really looking to save on electronics purchases. This is a real value-add to our customers while also reducing e-waste and being more environmentally responsible,” commented Jaouad Dakir, CEO of Ecity.

 

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