UD Trucks has announced sales growth in the MEENA (Middle East, East and North Africa) region of approximately 30 percent in 2021, continuing an upwards trend for the brand, which had experienced 6 percent growth in the previous year. The Japanese commercial vehicle manufacturer recorded an increase in sales in most markets, including Saudi Arabia, United Arab Emirates, Qatar, Pakistan and a number of countries in East Africa.

The company’s flagship market, Bahrain, saw an increase of around 40 percent, reinforcing the brand’s number one status in the country, said the company. The trucks brand also saw an increase in sales by about 30 percent in Qatar. Sales also grew in Saudi Arabia, which is UD Trucks’ biggest market by volume, by 24 percent. The United Arab Emirates, which hosted the regional launch of the brand’s Euro 5 models, registered an increase of 22 percent compared to 2020.

Outside the Middle East, UD Trucks earned positive traction in Pakistan where it enjoyed an impressive year. The brand also registered significant growth in East Africa in 2021, where a number of strategic deals for both heavy-duty and medium-duty trucks were signed off, despite the challenging business climate.

 According to the company, the growth came as a result of a fantastic collaboration and coordinated effort by UD Trucks and its partners throughout the region and their joint focus on supporting UD customers. The brand’s robust products, the introduction of the Euro 5 range and upgrades to the Euro 3 line-up, a strong retail network and partnerships, and the impact of its ‘Better Life’ strategy, have all played significant roles in the company’s success.

 UD Trucks said its widest-ever range, which covers almost all segments in the heavy-duty and medium-duty truck sector, and the nature of the brand’s product portfolio have also been crucial factors in this growth. The range has been developed to meet the market’s needs by covering all key segments in the industry.

 An important factor in the Japanese brand’s expansion has been the introduction of upgraded Euro 3 models as well as the brand’s new Euro 5 range of its popular Quester and Croner trucks. According to the statement, another factor in the brand’s growth is its excellent regional retail network. 2021 was also the year that saw UD Trucks implement its ‘Better Life’ strategy. The strategy has allowed the truck brand to demonstrate its commitment to providing sustainable logistics solutions and to delivering a better life for both people and the planet.

 Mourad Hedna, President of UD Trucks MEENA, commented: “The resilience our brand showed in 2020, built around a consistent and comprehensive strategy and supported by our strong regional partners, provided a solid platform for us to build on in 2021. Registering about a 30 percent sales increase in one year is a remarkable feat. I am grateful to the UD Trucks MEENA team, our customers, partners, and stakeholders throughout the region for their hard work and dedication. Together, we look forward to another positive year as we continue on our path to become a sustainability leader.”