Surbhi Jore is a trailblazing entrepreneur and visionary leader who has dedicated her career  to driving sustainability in circular supply chains. As the Founder and CEO of ASM Global, Jore has spearheaded the development of RecyclX, a ground-breaking platform that  provides traceability and transparency in circular supply chains. With her relentless passion  for environmental conservation, climate neutrality and social responsibility, Surbhi has emerged as a leading voice in the global net zero movement. 

Jore's journey towards sustainability began with a deep-rooted conviction that businesses  have a responsibility to operate in a manner that is both environmentally responsible and  socially conscious. Armed with this vision, Surbhi founded ASM Global in 2022, with the aim  of revolutionizing the way circular supply chains operate. 

At the heart of ASM Global's mission is RecyclX, a state-of-the-art platform that leverages  cutting-edge technology to provide chain of custody in circular supply chains. RecyclX enables  businesses to establish the chain of custody of materials from it’s point of origin, till it goes  back into the circular economy, ensuring accountability and compliance with social,  environmental and financial regulations. At the core of RecyclX lies a sophisticated data  analytics engine that collects, analyzes, and interprets data from various stages of the supply  chain. With RecyclX, businesses can go beyond generic green claims and provide consumers  with detailed insights into their sustainability practices. Whether it's the percentage of recycled  materials used in product packaging or the carbon footprint of a product's lifecycle, RecyclX  enables businesses to disclose accurate and meaningful information to consumers. 

Under Jore's leadership, ASM Global has experienced rapid growth and expansion,  establishing itself as a trusted partner for businesses across 35+ countries seeking to improve  their supply chain performance, demonstrate environmental compliance and build consumer  trust for their green claims. Surbhi's visionary leadership and strategic acumen have been  instrumental in guiding ASM Global through its evolution into a market leader in traceability solutions. 

Jore's commitment to sustainable development extends beyond her role as Founder & CEO of ASM Global. She is deeply involved in various initiatives aimed at promoting environmental  conservation and social welfare. Whether it's advocating for policy changes, organising clean up drives, or launching educational programmes, Surbhi is dedicated to making a positive impact  on the world around her. 

Her leadership style is characterised by her unwavering commitment to integrity,  innovation, and collaboration. She leads by example, inspiring her team to push the  boundaries of what is possible and to continuously strive for excellence. Surbhi's ability to  inspire and motivate others has been key to ASM Global's success and has earned her the  respect and admiration of colleagues and peers alike. 

As ASM Global continues to grow and expand its reach, Jore remains focused on her vision  of creating a more sustainable and transparent future for circular supply chains. With her  visionary leadership and unwavering commitment to net zero, Surbhi is poised to lead ASM  Global to even greater heights in the years to come.