In Kenya, Mr. Green Africa is forging a new alliance in its area of expertise, which is plastic scrap recycling. The company’s new partner is WWF-Kenya, the local branch of the World Wide Fund for Nature (WWF). The collaboration between the two partners will focus exclusively on the coastal region of Kenya, with Mombasa, its large urban area, as per a report in afrik21.

On the spot, WWF-Kenya and Mr. Green Africa want to promote the recycling of plastic waste, which very often ends up in rivers and pollutes the Indian Ocean downstream. The partnership, which is part of WWF-Kenya’s “DMDP Waste to Value Project” also aims to “entrench a culture of responsible business conduct and sustainable practices, supported by the community and local authorities among entrepreneurs,” Mr. Green Africa was quoted as saying.

This initiative is funded by the Danish International Development Agency (Danida). In Kenya, it contributes to the eradication of plastic pollution caused by the country’s rapid urbanisation and economic growth. Mohamed Awer, Director General of WWF-Kenya said Mr. Green Africa complemented WWF-Kenya by providing the knowledge, networks and expertise in the plastics recycling value chain in the coastal region, where they have been working for 20 years. As per the report, Mr. Green Africa, which employs 100 people in Kenya, is multiplying partnerships for the circular economy around plastics.