The product is recyclable with polyethylene (PE) film collection schemes and weighs less than 4g for a standard six-pack. At present, it incorporates over 50% Sustane NXG post-consumer recycled (PCR) polymer,  and the company says it is continuing to increase the use of PCR aims to boost it to 100% by 2021.

In addition to improved sustainability benefits, it also incorporates a handle within the carrier design to improve functionality, making it easier for consumers to grab a pack off the shelf and carry home. Also, by creating an additional surface on the pack, brand messages and promotions can be added via a custom printed label. As labels are made from PE they do not impact on the carriers’ recyclability, maintaining its sustainability credentials, as per the statement.

“The combination of efficient material use, recycled content and recyclability already make our new carriers a sustainable choice for multi-packs,” said Darryl Roadnight, Business Director at WaveGrip. “And with our development plans to increase the use of PCR content even further, we will continue to improve its sustainability profile for beverage producers.”

Stocked in both North American and Europe, the carriers are available for quick delivery to customers for use as four, six and eight packs across a range of can sizes including 12oz, 16oz and 19.2oz.They can be applied across the range of WaveGrip applicators, all of which can be easily integrated into production lines.

“We know how important sustainability is to our customers and it is integral to the development of WaveGrip products. We are delighted that our latest carriers further increase our contribution to the circular economy, while also providing an added benefit to customers through their enhanced branding and marketing opportunities all in one product,” Darryl concluded.