Veolia and L'Oréal have joined forces to reduce the carbon footprint of cosmetic packaging in a circular economy approach. Veolia will supply high-quality recycled plastic for L'Oréal's packaging worldwide. Making cosmetic packaging with recycled plastic can avoid between 50-70 percent of CO2 emissions compared to a standard bottle, as per the statement.

The recycled plastic will be obtained after processing the plastic material present in waste derived from consumer packaging, especially plastic bottles. The specific packaging is chosen to ensure the purity of the material. In addition, to guarantee maximum health safety for consumers, this recycled plastic used to produce new cosmetic packaging, complies with food industry requirements and is subject to very demanding certifications, said the company.

In order to meet international certifications, Veolia said it has adopted an innovative pelletisation technology based on a system for the elimination of organic compounds to obtain very high-quality plastic, which is currently in high demand worldwide. The process developed by the company makes it possible to obtain a quality equivalent to that of virgin plastic.

“As a global champion of ecological transformation, Veolia is committed to reducing plastic waste and to promoting industrial ecology. We are delighted to support L'Oréal in achieving its sustainable development objectives, by providing our know-how in resource recovery and recycling. Our ambition is to be a privileged partner for all international brands wishing to develop sustainable packaging processes using recycled plastic all over the world in order to meet the major environmental challenges that face us all," said Johann Bonnet, Vice-President in charge of Business Development and Strategic Accounts at Veolia. 

“We are pleased to enter into this partnership with Veolia for the supplying of very high-quality recycled plastic dedicated to cosmetic packaging, because we share the same ambitions and values in terms of sustainable development. This will contribute to our sustainable development programme “L'Oréal for the Future”, enabling us to achieve our 2030 ambitions and significantly improve the environmental footprint of our packaging," said Jacques Playe, Packaging and Development Director of L'Oréal.