As part of its commitment to creating a more sustainable Saudi Arabia, PepsiCo has partnered with Danube, one of the leading grocery retailers in the Kingdom, and Nadeera to offer people and communities across the country access to their Yalla Return program: an innovative programme aimed at encouraging consumers to recycle.  

Yalla Return app by Nadeera will enable users to generate and receive QR code-bags, with participants being instructed on how to collect their recyclables correctly and deposit them in state-of-the-art smart bins located at designated collection points. Accordingly, consumers receive rewards for recycling and are invited to redeem them at their local Danube store.

Aamer Sheikh, Chief Executive Officer, PepsiCo Middle East, said: “Safeguarding the environment is a considerable undertaking that calls for truly aligned partnership-working — for meaningful collaborations that bring leading entities together to effect lasting change. Our agreement with Danube and Nadeera is a prime example of partnerships can facilitate and transform society for the better. Through Yalla Return, we aim to set new benchmarks for innovation and community engagement, leveraging our resources and unique insights to fulfil the potential of the Saudi circular economy.”  

Chairman of the Board, Dr. Abdul Razzaq Bin Dawood, notes: “As a company with a long-established presence in the Kingdom, we take pride in transforming the lives of the people we cater to. In keeping with our values, we aim to equip citizens and residents across the country with the tools to build a brighter future by embracing more sustainable habits. As always, we work to improve consumers’ lives, doing so by empowering them with added convenience and peace of mind. Our partnership with PepsiCo and Nadeera will do just that, conveniently placing recycling bins in strategic locations within communities to create a vibrant, sustainable Saudi Arabia.”

Rabie at Nadeera, adds: “At Nadeera, we understand the importance of engaging the wider public to play a leading role in overcoming the sustainability challenges that we face. Over the years, we have placed an emphasis on partnering with like-minded businesses and organizations that share our commitment to actioning change. Together with PepsiCo and Danube, we aim to reach an even broader base of consumers, empowering them to make an indelible impact on the environment.”

Putting the future of the Kingdom in its citizens’ and residents’ hands, the collaboration underlines Danube’s dedication to the communities it serves. It emphasizes the company’s community-centric approach and focus on creating a greener future.

The piloted programme will be available in two locations, Danube Al Nahda, and Al Tahlia, for six months.

Nadeera is one of 10 shortlisted companies that took part in PepsiCo’s Greenhouse Accelerator Program: a collaborative accelerator program designed to nurture the growth of emerging and sustainable brands in the F&B sector. 

Estidama is a leading recycling and waste management company committed to providing innovative and efficient waste management solutions in Jeddah, KSA. As this project's Recycling Partner, Estidama will be responsible for collecting and processing the recyclables recovered through Yalla Return, ensuring that the collected material is managed in an environmentally responsible way.