Henkel Laundry & Home Care has introduced a new sustainable packaging concept for toilet cleaner bottles, underlining its commitment to sustainable packaging and the promotion of a circular economy.

The amount of recycled polyethylene (PE) in the packaging of toilet cleaner gels has been significantly increased – reaching 50 percent for toilet cleaners in the standard range, for example from the Biff brand, and, in the case of cleaners from the Pro Nature range, as much as 75 percent.

“It is an important step for us that we have been able to increase the proportion of recycled PE in our toilet cleaners so significantly. After all, the availability of high-quality recycled materials of this plastic is still limited,” explains Ulf Timmann, Head of Global Packaging Innovation Toilet Care & Hard Surface Cleaning. “The success is at the same time a motivation. Our goal is to even further increase the proportion of recycled material in our packaging.”

The new packaging concept includes more recycled plastic and less plastic overall, which reduces the weight of the bottle by 11 percent. With the new packaging concept, Henkel has introduced a standardised bottle body design for toilet cleaners worldwide. All bottles are now available in a uniform format and have polyethylene as a material. The products have been available in stores since January 2021.

The new toilet cleaner bottle thus contributes to Henkel achieving its ambitious packaging targets. The company is working towards the ambitious target to reduce the amount of virgin plastic from fossil sources in its consumer product packaging by 50 percent by 2025. To reach this goal, Henkel aims to increase the proportion of recycled plastics to more than 30 percent by 2025, reduce the absolute plastic volume and increase the use of biobased plastics. Sustainable packaging solutions also contribute to Henkel's climate protection targets. By 2040, Henkel aims to be a climate-positive company.