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GEM Enviro Management and Mamaearth recycle 7500mt of plastic

Under this collaboration, GEM Enviro is leading the collection of rigid, flexible, and MLP plastic waste nationwide for Honasa Consumer Limited, directing it to registered Plastic Waste Processing Facilities (PWPFs) for recycling, according to the press statement.


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Plastic
 
January 18 2024
 
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GEM Enviro Management Limited, a leading Waste Management company in India, dedicated to fostering a sustainable future and supporting brands in adopting eco-friendly practices, proudly announces the successful recycling of 7500+ metric tonnes of plastic on behalf of Mamaearth, the flagship brand of Honasa Consumer Limited, according to a press statement.  

Under this collaboration, GEM Enviro is leading the collection of rigid, flexible, and MLP plastic waste nationwide for Honasa Consumer Limited (Mamaearth), directing it to registered Plastic Waste Processing Facilities (PWPFs) for recycling. 
According to the statement, in addition to these pivotal efforts, GEM Enviro has conducted over 100+ sustainability awareness activities. In line with Mamaearth's Plastic Positive mission, the company has effectively managed to recycle 7500+ metric tonnes of plastic waste.

Commenting on the collaboration, Sachin Sharma, Founder and Director, GEM Enviro Management Limited said, “Our partnership with Mamaearth marks a transformative step in reshaping our approach to plastic pollution. Together, we are committed to creating a sustainable, plastic-neutral ecosystem by pioneering innovative solutions, redirecting plastic from landfills, and championing a circular economy." 

Anuja Mishra, EVP and Chief Marketing Officer, Honasa Consumer, said, “At Mamaearth, our commitment to creating a positive impact has always been guided by environmental consciousness. We employ effective strategies to address waste challenges, and our Plastic Positive initiative in partnership with GEM ENVIRO has enhanced our ability to broaden this impact. This ensures that our dedication to sustainable practices is not only reflected in our products but also in our waste management approach”.