Marking a significant milestone in its regional growth strategy, Imdaad, a leading integrated facilities management and environmental services company headquartered in the United Arab Emirates, has officially entered the Jordanian market through a strategic joint venture with Clean City (part of Al Nasser Group), one of Jordan's leading providers of environmental and waste management services. The joint venture was formalized during a signing ceremony, attended by senior leadership from both organizations.

The establishment of Imdaad & Clean City represents Imdaad's first geographical expansion into Jordan, reinforcing the company's long-term vision of extending its integrated environmental services across the Middle East while supporting sustainable urban development. By combining Imdaad's globally recognized expertise in integrated facilities management and environmental solutions with Clean City's strong local presence, established environmental infrastructure and diversified capabilities spanning municipal services, hazardous waste treatment, electronic waste recycling, the design and manufacture of waste sorting equipment and advanced environmental technologies, the joint venture creates a unique platform that integrates international best practices with deep local expertise. Together, the partners will deliver efficient, sustainable, and innovative solid waste management services, including street cleaning, waste collection, transportation and related environmental services, while contributing to the continued advancement of Jordan's environmental sector.

With a workforce of more than 1,000 dedicated employees, the joint venture will serve several key districts across the Greater Amman Municipality, including Ras El-Ain, Al-Qwaismah, Abu Alanda, Ajjwaideh & Ar-Rqaim, Khraibet Es-Sooq, Jawa, Al-Yadoodeh, Um Qaseer, Al-Moqabilain, Al-Bnyyat, Wadi Es-Seer, Badr Al-Jadideh, Sweilieh, and Marj El-Hamam, helping maintain cleaner, safer, and healthier communities throughout the capital.

The agreement has been awarded by Amman Vision for Treatment & Recycling (AVTR), the executive arm of the Greater Amman Municipality (GAM), established to transform municipal waste management across Jordan's capital through innovation, strategic public-private partnerships and international best practices. Representing GAM's first large-scale privatization initiative for integrated municipal cleaning and solid waste management services, the project marks a landmark milestone in modernizing one of the region's most significant urban environmental service portfolios. Valued at approximately AED 1.58 billion over a ten-year period, the agreement reflects the confidence placed in the joint venture's ability to deliver operational excellence, advanced technologies and sustainable environmental solutions.

Serving Jordan's capital—home to more than four million residents and the country's political, economic and commercial centre—the project will introduce a performance-based operating model governed by clearly defined Key Performance Indicators (KPIs) to enhance municipal cleaning, waste collection, transportation and related environmental services. The programme is designed to manage approximately 1.19 million tonnes of municipal solid waste annually at commencement, with projected waste volumes increasing to more than 1.72 million tonnes by 2035. In addition to improving operational efficiency and service quality, The initiative forms part of AVTR's long-term vision to modernize municipal waste management by improving operational efficiency, expanding recycling and resource recovery, promoting circular economy principles and introducing international best practices through strategic partnerships with the private sector. Through this landmark partnership, Imdaad's internationally recognized expertise will be combined with Clean City's extensive local capabilities to help establish new benchmarks for sustainable municipal services and support Amman's long-term vision for a cleaner, smarter and more resilient capital.