General Motors Co. announced 13 new Electric Vehicles (EVs) will be launched in the Middle East by 2025, spearheaded by the Chevrolet Bolt EUV, GMC HUMMER EV and Cadillac LYRIQ. GM Africa and Middle East said its goal is to deliver the best and broadest range of EVs in the region across its Chevrolet, GMC, and Cadillac brands.   

Supporting the company’s vision of a world with zero crashes, zero emissions and zero congestion is GM’s modular propulsion system and a highly flexible, third-generation global EV platform powered by Ultium batteries. The company said its Ultium-based EVs, when produced, will be capable of 0 to 100km/h acceleration in approximately 3.0 seconds, along with a driving range of more than 600 kilometers on a single charge, depending on the vehicle. Ultium has reduced battery costs by 40 percent and as EV adoption rates and production increases rapidly through the decade, costs will continue to come down.

Earlier this year GM announced plans to invest USD$35 billion through 2025 in electric and autonomous vehicles, and will launch more than 30 new EVs globally. The automaker is projecting global EV revenue to grow from around $10 billion in 2023 to approximately $90 billion annually by 2030.

“I am proud to make this announcement that will change the industry in our region and marks a new era in electrified mobility. We are building a multi-brand, multi-segment EV strategy because we want Everybody In,” said Luay Al Shurafa, President and Managing Director of General Motors Africa and the Middle East. “The Middle East is one of GM’s most important international markets and a region of the world known for early adoption of technology. The future is now, and GM’s plans align with ambitious and visionary regional government goals to reach net zero, while illustrating GM’s commitment to a more sustainable and brighter future. It also establishes our place as more than an automaker – we are an innovator changing the world.” 

Steve Kiefer, GM Senior Vice President and President of GM International, commented: “The golden thread for GM is to pioneer innovations that move and connect people to what matters. We have robust plans to grow our core business of designing, building and selling world-class internal combustion, whilst paving the way for electric and autonomous vehicles and finding new roads for software, services and customer experiences. By focusing on the needs of our customers, we are expecting to double global revenue by 2030.

“The Africa and Middle East region is an integral part of GM’s global growth strategy, and our vehicles address the unique needs of the region for price, range, performance and charging.”

GM also announced OnStar will officially launch in the UAE on December 2nd. OnStar, projected to generate $2 billion in annual revenue globally, is an in-vehicle safety and security technology that provides customers with a suite of connected services.